SEO Is Best When You Do These 3 Things
SEO can be a perplexing topic. However, it doesn t have to be. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. One may depend on one way of ranking, and someone else may have much better results with another. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Regardless, SEO is not just one strategy. It is a much larger system of strategies. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Have a Strong On-Page Structure
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – develop with WordPress, have an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has no real categorized page structure, you have no chance of ranking optimally. It is better to set it up right the first time than to have to repair it later on.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will mean less time and money spent later if you have to fix something.
SEO companies, for example Triple Agent, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You got it. Whether it s not in line with Google s SEO guidelines, having a mess of cluttered HTML code in its source, or way too much occupying the server resources (i.e. picture filesizes are too much), you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
Firstly, see if your site is performing badly. You can use a speed optimization web applike Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Make Your Content Make Sense
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you don t have the time, this is where it comes into handy to hire a .
Hire an SEO Consultant
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. , to expand your authority and web presence.